The Human Behind
the System
MarTech moves fast. Data gets messy. Pipelines break. I’ve spent 5+ years inside some of the world’s most complex marketing stacks — and I built Aquiware to bring that expertise to SaaS companies that deserve it.
Technical Project Manager.
Marketing Architect.
Systems Builder.
I’m Adrian — a Technical Project Manager and Marketing Automation specialist with over 5 years of experience helping global brands unlock the full potential of their marketing data and technology.
My career has taken me from Harte Hanks (where I earned IBM Blackbelt status and Employee of the Year) to Next Reason, where I spent 4+ years managing complex CDP implementations for enterprise clients across North America, Europe, and APAC — all from Manila.
Today, through Aquiware, I bring that enterprise-grade expertise to small and mid-size SaaS companies who are tired of broken systems, messy CRMs, and marketing automations that don’t fire when they should.
Aquiware is named after my family — Aquino (my middle name) + ware (software). It’s personal. Every client gets the same attention I’d give my own business.
The Journey So Far
Founder & Lead Consultant
Building AI-driven marketing systems for SaaS companies — HubSpot administration, marketing automation, CDP implementation, and full-funnel lead engines.
Implementation Consultant
Partner with SaaS customers to lead global business unit onboarding onto enterprise CDPs.
Technical Project Manager / Marketing Campaign Manager
Led technical services teams for software implementation, educating clients and enriching customer data through behavioral scoring and machine learning.
Marketing Automation Specialist – IBM (Blackbelt)
Earned IBM Blackbelt certification in Marketing Automation. Named Employee of the Year 2018.
BS Information Technology
Built websites, developed thesis projects, and created software for co-students. Varsity Chess Player and MIS Department employee.
What People Say About Working With Me
From IBM directors and marketing VPs to agency leads — 13 LinkedIn recommendations across every chapter of the career.
“Adrian was on my team at IBM Security. He was my go-to person for legacy information and technical solutions. He thinks outside the box and does not settle for status quo. Any organization that got to work with Adrian is lucky to have him.”
“Adrian is a talented marketer and was my automation guru. I always appreciated how Adrian easily translated complicated requests into campaign logic that flawlessly executes. I’d be so happy to work with Adrian again.”
“We were so pleased working with Adrian as our automation specialist. He was a black belt expert who made recommendations for continuous improvement. Would be happy to work together again anytime!”
“Adrian has been an amazing person to work with and an ultimate professional. He has an amazing work ethic; the best in class for customer service and an amazing team member.”
